• Adam Walter

What does tech have to do with profits?

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A lot of companies just see tech as an expense, but tech has always been around to make our lives easier. Over time, technology has changed and evolved to be more user-friendly, but what does it have to do with profit for your company?

There are two main ways that technology can increase profit for your business: scalability and an ability to reach new customers.

First, let’s look at scalability. What used to take lots of different people can now be done with only one person or a small team of people. This is because technology allows you to figure out what amount of time a task or project will take. With spreadsheets and other systems easily accessible, companies can spend less time on figuring out timelines and budgets and instead use that time to actually accomplish things.

You should be able to look at technology as an increase in efficiency and make you a more effective businessman.

The factor of scalability that makes most people uneasy is the idea that technology steals jobs, but rarely does this happen. Scaling jobs makes the jobs quicker and more efficient and productive, allowing people to simply manage the technology instead of being replaced.

Basically, technology comes in and lets businesses do far more than ever before, which creates profit.

Technology also allows businesses to reach markets that have not been reached.

If you can increase demand in new markets, then you can increase profit. There are already many resources that businesses can tap into greater marketplaces without having to buy new technology or hire new employees. You’re simply using pre-existing systems and technology that can help you reach a wider market and gain more profits.

That’s the beauty of technology. You are able to do things that you might have thought were impossible.

Today, people are coasting instead of actually fixing a problem using technology. We are comfortable simply using technology at its most basic level. If you are seeing technology just as an expense, then you are not able to get the full use or capability out of that technology.

Look at what is slowing down your business productivity. Keep an eye on scalability and your company’s ability to reach new customers, then challenge those things by seeing if there is technology that exists to solve those problems. Chances are, that technology already exists!

If you focus on those two things, you will see your business flourish in ways that you didn’t think were possible.

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