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As a StoryBrand Certified Guide, I am on a mission to help companies clarify their marketing so that great solutions can get into the hands of the people who need them.

I was hand-selected to lead the strategy and build the team to manage the information and data from the BP Deepwater Horizon Oil Spill, one of the biggest data management challenges ever faced. I needed help – and couldn't get the answers I needed. After opening a company's website, hoping to find a solution to my problems, I was not only confused but felt frustrated and angry. I even got up and walked out of some meetings with those very companies.

I was your customer and know effective marketing from a buyer's perspective.

I leverage my experience as an IT buyer of MSP services as well as a former software company President selling IT solutions to help my clients attract their ideal customers, increase sales, and grow their business.

I am also a business partner with my mentor and leadership expert, John C. Maxwell. I am an Executive Director with the John Maxwell Team and serve on his President's Advisory Council. My 40 years of leadership experience prepared me to help guide entrepreneurs and business professionals to become world-class leaders and equip them with practical advice and solutions to grow their business and develop world-class organizations.

A regular industry speaker noted author and thought leader I present at national and international industry conferences. In 2014 I was inducted into the Association for Intelligent Information Management (AIIM.org) Company of Fellows to recognize my expertise in the field of information management.

I have a Master's degree in Computer Science and Bachelors of Science in Mechanical Engineering from the University of Florida, and I'm a retired Naval Aviator and former Navy Chief Information Officer who loves to cook, travel, and help others succeed.

Start Growing With Russel’s MSP Storybrand Related Resources for Free


Differentiate Your MSP With StoryBrand in 6 Steps

Watch this interview with our MSP StoryBrand expert guide, Russell Stalters, to win over new prospective clients, especially if you’ve already read and fallen in love with the book titled “Building a StoryBrand” by Donald Miller. Now it’s time for you to implement his recommendations and here we’ll show you how to get started!


I Read the Book “Building a StoryBrand”, Now What?

Watch this recorded webinar with our MSP StoryBrand expert guide, Russell Stalters, if you would like to implement Donald Miller’s and IT Nation Storybrand’s recommendations to up your MSP marketing game, but don’t know where to start.


How to Create a Highly Converting Website Using Story

Watch this recorded webinar with our MSP StoryBrand expert guide, Russell Stalters, if you would like to use core messages to create a highly converting MSP website.

Client Meeting Report Tool

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